Use case · Showroom monitoring
Finally see what happens in your showroom.
Drummer is the AI assistant for showroom sales teams. It shows management what is really discussed with customers in the showroom and on the road, coaches each salesperson on their own conversations, and turns every visit into a summary, a ready-to-send email and a follow-up task in your CRM.
Sound familiar?
What happens in the showroom stays in the showroom
Does your advisor ask about the budget? Do they present the products you are pushing? How is that new colleague doing? Today, management has no way of knowing.
“But we asked for the oak finish?”
Agreements live on paper, in pencil or in someone’s head. One misunderstanding about a finish, a dimension or a specification means a re-delivery and an unhappy customer.
Onboarding new salespeople takes months
The know-how sits in the heads of your best salespeople. There is no easy way to share great conversations or coach based on what was actually said.
After every visit, the second job starts
Typing the report into the CRM, digging up the spec sheet, emailing the configurator link, checking the calendar for a next meeting. Whoever is still in the car park is doing it at night.
How it works
For showroom advisors.
- 1The conversation at the deskThe advisor starts the recording on their phone and puts it face down on the table. The screen stays locked, the app keeps recording, and no laptop comes between them and the customer.
- 2Scored against your own sales approachDrummer checks the conversation against the steps your showroom agreed on: the budget question, the lead time, the upsell you are pushing this quarter. The showroom manager sees which ones came up and which did not.
- 3A summary and a draft email, minutes laterThe choices, the measurements and the agreements land in a summary. The follow-up email is drafted in the customer’s language and waits for the advisor to send it.
- 4Still there weeks laterAsk what this customer said about the worktop in March, and the answer comes back with the exact moment in the conversation to play.
For advisors who measure up and present at the customer’s home.
- 1The conversation at the kitchen tableThe same recording, started in the hallway and stopped at the door. It keeps running without reception and uploads once the van is back on the network.
- 2Measurements and conditions, written down onceThe dimensions, the access to the kitchen and what the customer said about the old floor end up in the report instead of in a notebook.
- 3The quote follow-up prepared on the way backDrummer drafts the email and the CRM task before the advisor is back at the branch, so the quote goes out the same day.
- 4The handover to the showroomWhoever receives the customer next week opens the brief and knows what was promised, by whom and in which words.
Your sales approach
- Budget discussed and confirmed
- Lead time named before the price
- Worktop upgrade presented
- Next appointment agreed in the showroom
Key choices
- Front
- Oak, matt
- Worktop
- Ceramic, 20 mm
- Delivery
- Week 12
Coaching tip
You let the customer leave without a date. Ask for the follow-up while the drawing is still on the table.
What it means for management
You get the view of the floor you have never had, without standing behind anyone.
Visibility without micromanaging
You read what was discussed and how, per advisor and per branch, instead of asking how the day went.
Track your focus products
See how often the range you are pushing this quarter actually comes up, and in which showrooms it does not.
Fewer disputes and re-deliveries
What was agreed is written down with the moment it was said, so a discussion about a finish ends in seconds.
Faster onboarding
A new advisor listens to how your best people handle the budget question, and gets feedback on their own conversations from week one.
Follow-up that does not slip
Every visit leaves a task and a drafted email behind, so a quote never waits for a quiet evening.
Time back for your salespeople
The reporting is done before they reach the car park, and the hours go back to the next customer.
Built so your salespeople want to use it
A tool the floor refuses is worth nothing. Drummer earns its place with the advisor first.
Recording is not mandatory
The advisor starts and stops it. A conversation they would rather not record simply is not recorded, and nothing about the rest changes.
The salesperson wins first
The first thing they get back is their own admin, done: the summary, the email and the task. The overview for management comes out of the same work.
Coaching, not control
Feedback goes to the advisor on their own conversation, with the moment to listen back. A manager comments on that moment; the advisor answers there.
Transparent with the customer
Advisors tell the customer in one sentence: “I record our conversation so I can write everything down correctly for you. Is that all right?” Almost everyone says yes.
Works with what you already use
Drummer writes into the tools on your floor instead of asking for another login.
Showrooms often sit in a locked-down IT environment, where new connections go through the group. Drummer works alongside that: the phone app needs nothing from IT, and the email and CRM connections are switched on one at a time, with your own administrator.
How we get started
Eight weeks from the first call to a decision you can make on evidence.
01
Intro call
Thirty minutes to see whether your floor looks like the ones Drummer already runs on.
02
Deep-dive workshop
Ninety minutes in your showroom, with your advisors, to write down the sales approach Drummer will check against.
03
Pilot in one showroom
Five salespeople, eight weeks, one branch or one team, with the scorecard you wrote in the workshop.
04
Review and rollout
We go through the conversations, the time saved and what the advisors say, and then decide together on the rest of the branches.
Questions showroom managers ask us
Does every conversation have to be recorded?
No. The advisor starts and stops the recording, and a conversation that is not recorded stays unrecorded. Teams usually agree on a rule together, such as every consultation at the desk but no walk-in that lasts two minutes.
How do customers feel about it?
Advisors say it in one sentence: they record so they can write everything down correctly, and they ask whether that is all right. Almost every customer agrees, because it is in their interest too: what was agreed about the finish and the lead time is no longer a matter of memory.
If a customer would rather not, the advisor does not record and the visit goes on as before.
Is this a tool to monitor salespeople?
It is built as a coaching tool. Feedback on a conversation goes to the advisor who had it, with the moment to listen back, and managers see the team the way they see sales figures today. Teams that use it as a stick lose the floor in a month, so we set it up with the advisors in the room.
Does it work with Outlook and Salesforce if IT blocks external integrations?
The phone app works on its own: it needs nothing from your IT department. Email and CRM are separate connections, switched on one at a time by your own administrator, each with its own permissions. In a locked-down group environment teams often start with the app alone and add the connections after the pilot.
Where is the data stored?
In the EU. Recordings, transcripts and summaries stay on European infrastructure, and nothing is used to train a model. Each branch sees its own conversations; who sees what is set by role.
Curious what this could mean for your team?
Thirty minutes on your own showroom, your own sales approach and a conversation like the ones your advisors have every day.